C R Fraser

C R Fraser

Australia
Jan
11

Create a Reading Routine

I hit my reading goal for 2022; 2 books per month. Through testing reading times, styles and creative I built
3 min read
Oct
24

The 4% | Edition 013

On the back of Facebook's Performance Summit and likely campaign changes you're making this week and next for Black Friday, it's worth running through this checklist:
3 min read
Aug
22
See like your heroes

See like your heroes

Have you read Steal Like an Artist? A concept it presents is imitating your heroes; the reality is you won&
1 min read
Aug
19
The 4% | Edition 012

The 4% | Edition 012

Ok so as shared last edition, the world of digital advertising has been getting whacky. The main antagonist is TikTok
4 min read
Aug
05

The 4% | Edition 011

So you take 1 month off and everything goes crazy! Think I'll do a couple of quick fire
3 min read
Aug
01
Letting Go To Grow

Letting Go To Grow

The weak point of 2.0, was its greatest strength; having 2 collaborative leaders, with wildly different strengths. Initially this delivered exponential growth, as we scaled it created confusion, stifled autonomy and plateau'd growth
3 min read
Jul
04
19 Lessons for Hiring (& 7 things to avoid as owners)

19 Lessons for Hiring (& 7 things to avoid as owners)

After overseeing a series of 3 mission critical hires at Intentional, that took 6 months to complete; I can personally a test the concept to 'Hire Slow' is multitudes tougher than advising it to others.
3 min read
Jun
30

End of an Era

Today marks the final day of the most disruptive business year of my 6 years journey as a business owner. As I reflect on the last 12 months, it’s hard to imagine that in the space of 1 week;
3 min read
Jun
17

The 4% | Edition 010

Google Marketing Live Updates You can find the full session from the link below, like most Google sessions it was
3 min read
May
02

The 4% | Edition 009

What a weird month in social media advertising. It's hard to not consider the impact that Musk buying Twitter will have on the entire digital eco-system;
3 min read